{"id":346,"date":"2019-10-03T16:27:53","date_gmt":"2019-10-03T10:57:53","guid":{"rendered":"https:\/\/blog.walkweltech.com\/?p=346"},"modified":"2019-12-24T15:36:01","modified_gmt":"2019-12-24T10:06:01","slug":"how-to-make-product-adoption-a-delight-for-the-customer-lessons-in-cx","status":"publish","type":"post","link":"https:\/\/www.walkweltech.com\/blog\/how-to-make-product-adoption-a-delight-for-the-customer-lessons-in-cx\/","title":{"rendered":"How to Make Product Adoption a Delight for the Customer: Lessons in CX"},"content":{"rendered":"\n
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What do you think you\u2019d do when you first use any product? Everything\nbut read the instructions. Right? And how do you react to products that are\ncomplicated to use? Probably just move on to a better option. That is what\nhappens to any digital product upon its launch. This is what makes smooth product\nadoption<\/strong> a challenge for businesses and marketers. <\/p>\n\n\n\n

Interestingly, Customer experience is the greatest force that lies behind the smooth adoption of any new products no matter whether it is digital or not. Customer delight, to be precise, has a very important place in the entire customer experience journey. <\/p>\n\n\n\n

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However, delight isn\u2019t limited to a polite customer care or a great\npromotional offer. It expands to exceeding the expectations of customers. If a\nbusiness needs to find out the mantra to making new product adoption a delight\nfor customers, it needs to understand the importance of CX (customer\nexperience). The entire concept of brand adoption<\/strong>, in fact, depends so\nmuch on the CX that businesses can never afford to ignore it.<\/p>\n\n\n\n

And behind this CX lie some well-timed, sound UX (user experience)<\/a> decisions that anticipate and predict what a customer wants. Yes, the secret of friction-less adoption doesn\u2019t lie in getting the customer to like your product. Instead, it lies in building a product that the customer likes and then, with aids, making it even easier for them to use it.  <\/p>\n\n\n\n

Behind Great CX is Focused UX<\/strong><\/h2>\n\n\n\n

Fortifying your UX efforts can lead to a desirable level of customer\nexperience, and ultimately customer delight. And for that, companies must focus\non internal and external factors affecting new product adoption. If you succeed\nin creating a wonderful UX, you are likely to achieve the necessary\ndifferentiation that defines the success of your product in the market. <\/p>\n\n\n\n

Your UX efforts must focus on creating a product that is based on your\nbusiness idea and your customers\u2019 journeys. The product must fulfil their\nexpectations in all aspects, including usage, their cultural values, their\nenvironments, etc. <\/p>\n\n\n\n

To make is easier for you, here are 4 few steps you must take to ensure new product adoption. Evidently, they are a mix of user experience and customer experience. <\/p>\n\n\n\n

Build Products based on Customer Journeys<\/strong><\/h2>\n\n\n\n
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Consumer delight is possible when the product not only caters to their\nneeds, but also far exceeds their expectations. For this, you must study the\nright market, see who your target audiences are, what locations they are based\nin, what your customer personas\u2019 pain points are, what values do they want,\nwhat devices they use, what features and functionalities they find useful, what\ndigital interfaces they prefer, what sort of purchase and usage behaviors such\npersonas exhibit, besides many more UX metrics.<\/p>\n\n\n\n

Tracking the customer journeys of your target audience is a step of great importance in creating a product that offers customer satisfaction and delight. <\/p>\n\n\n\n

Create In-Product Walkthroughs<\/strong><\/h2>\n\n\n\n

Your product\u2019s interfaces needs to be intuitive and not static. UI\ndesign as well as UX design, here, will matter immensely. Since there is no\nperfect user, given the heterogeneity of human intelligence, you will find it\nvery useful to provide prompts for new users who may not have used any software\nof this kind before. <\/p>\n\n\n\n

I still remember using Headspace app for the first time, 3 years ago,\nand loved how it led me by the hand to understand each consequent step with the\nhelp of simple but beautifully instructive animation. No wonder why the app boasts of more\nthan 31 million users<\/a> and more than a million premium members today.  <\/p>\n\n\n\n

Watch the amazing Headspace tutorial here:<\/p>\n\n\n\n

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